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The Importance of Values in Your Events

April 7, 2016  |  Leave a comment

Traditional marketing is struggling to keep up with consumer attention. Savvy brands are changing their strategies to support personal connections, build relationships, and create value.

With that said, 2016 has become the year of the brand ambassador.

Live events are more valuable then ever as they are the most effective way to connect with the consumer, but there is a catch. Consumers respond to values, but if the value cycle is ‘broken’ then ambassadors won’t connect with the consumer and continue the brand’s value & message correctly.

With our DRIVE Leadership Program, we approach it differently. We approach it personally. And it matters.

DRIVE is more than just event training, it’s how we influence our Ambassadors to connect and serve others as leaders through seven foundational principles that embody our core values.

The results are obvious and everyone wins! You, Your Client. And our Staff.

Check out our DRIVE Leadership Program below to see if Fusion is a values match for you.


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