4 Year Agency Partner
Staff were onsite to talk to consumers about the new AutoTrader.com website, educating them on the ease of site navigation and use. Ambassadors were on the mic once per hour to play games with consumers and encourage involvement.
4-8 staff Product Specialists each event
11 Auto Shows across the US each year/4-12 event days per show
Online testing + 3-hour onsite training
Influenced 30,000+ consumer interactions and increased Facebook “Likes” by 30%