Brand Ambassadors that live out your telecom or technology brand makes a difference.
Major League Soccer games across the U.S. for a period of 4 months to engage with consumers and showcase the Windows 8 program and Microsoft Tablets. Staff encouraged consumers to “play” with the apps and get a feel for the programs.
50-100 event staff per city, per day
9 major cities, 4-5 activations per market
4 hour training session prior to event included tablet 101 and navigation of multiple apps
Daily quotas of over 2,500 impressions were exceeded in each market