There are two things that the banking industry continues to do well when it comes to experiential marketing: inspire and attract. They inspire people through their campaigns and attract them to their events. Take a look at two great examples of experiential marketing in the banking industry to get some ideas of how to inspire and attract people to trust your bank.
TD Bank has become a master of experiential marketing in the banking industry. A few years ago, they ran the campaign #TDThanksYou. As a part of this campaign, TD turned their ATMs from automated teller machines into automated thanking machines. These ATMs spoke to customers, thanking them and giving them personalized gifts. TD showed a level of care with this campaign that inspires other people to care, while also building trust in their brand. You can see the tear-jerking experience here.
Another win for TD in experiential marketing was their #MakeTodayMatter campaign. They chose 24 people from 24 communities to each make a difference within 24 hours. Each person was given $30,000 to implement their vision for making a difference. Everything from a gala for girls in a local foster home to a handicap ramp that allowed a woman to leave her house for the first time in nearly 4 years. Watch the video. You’ll walk away feeling inspired to make a difference and trust TD.
Not all experiential marketing in the banking industry has to evoke tears. The key is to think outside of the box. Sometimes, this simply means a fun event! PNC Bank executed an experiential marketing Christmas miracle to attract their customers. For the past 30 years, PNC has had a Christmas Price Index campaign, in which they calculate that year’s prices for each gift from the carol, “The Twelve Days of Christmas.”
In 2015, the bank decided to open a new branch for this campaign. The kicker? It was a 12-foot-tall attraction made out of 5,000 pounds of gingerbread. That’s right – a gingerbread bank. This is a great example of a light-hearted experiential marketing tactic. It attracts people, but is not too ridiculous that people wouldn’t be able to take PNC seriously. It’s important to find that balance. You want people to maintain trust and be attracted to your business.
Make Your Experience Happen
These examples of experiential marketing in the banking industry speak for themselves. It’s hard to deny that after seeing these in action, you are invested in what that bank is doing. You trust them and have an emotional connection with them. Coming up with similar events and experiences could have the same effect on your bank.
Regardless of the experiential marketing tactic you choose, you will need some experienced staff to make it a success. That’s where we come in! We provide everything from event managers to flash mobs. Take 3 minutes to request a quote and we’ll be in touch with how we can help your bank stand out above the rest!