Creating a positive, lasting impression in the minds of a consumer is very much an art form. This is especially true when it comes to event based-marketing. What can appear to be a spontaneous connection between a Fusion event ambassador and the consumer to whom they are presenting is in reality a connection that was planned for, pre-designed and expected. We are not just “pushing a product.“ Rather, we are establishing relationships and creating conversation that resonates in the mind of a consumer long after the event has concluded.
As we are establishing relationships and having conversation, we want to place something in the hands of the consumer that will serve to even further enhance the positive, lasting impression we have already created. At Fusion, we work closely with our clients to make sure that the the activation isn’t just an afterthought. We want the consumer to walk away a memory or something that is specific, creative and memorable to our client’s brand. This can be a giveaway, a coupon, a sweepstakes entry, a photo, etc. Again, it’s about putting the largest exclamation point on the experience that we can. At Fusion, we love the opportunity to work with our clients in the concept phase to help achieve this goal. Each Event Strategist at Fusion brings a wealth of knowledge and creativity to this part of the process as well. Because it’s not just about getting the consumer to make a purchase, it’s about creating a consumer relationship for life.
Strategy. Relationships. Conversation. Positive, lasting impressions. At Fusion, we not only stay current and stay ahead of industry trends, we like to think that we set them.