FOR IMMEDIATE RELEASE
New Association Professionalizes the Experiential Marketing Workforce
The American Association of Event Professionals opens to members with strategic partner Fusion Event Staffing
(DALLAS, TX, December 2, 2019) The Experiential Marketing Industry, a multi-billion-dollar industry that has existed in its current form for 30 years and has operated with what amounts to an ‘ad hoc’ workforce. The American Association of Event Professionals (AAEP) changes that forever.
Now, for the first time, Brand Ambassadors, Field Managers, Promotional Models and other Experiential Marketing workers can join a professional organization to legitimize their careers, gain accountability, receive career development, and increase the stability of this maturing industry. The American Association of Event Professionals is positioned to become a cornerstone of the event marketing industry by partnering with not only individual workers but with companies throughout the industry.
The first strategic partner for the AAEP is Fusion Event Staffing, whose thousands of quality event staff will be among AAEP’s first professional members. Fusion’s emphasis on the power of people to create meaningful experiences, Brand Ambassadors with the “right qualifications,” and an emphasis on diminishing the risks of its clients, makes the company an ideal partner to launch the new non-profit association.
“Across the Experiential Marketing Industry there are countless dedicated event staff who do amazing work to represent brands and help them connect with their customers. These are professionals who take their careers seriously, but have been held back by high turnover and lack of professional development in this gig economy,” said AAEP Executive Director, Nanette Studebaker. “No longer. Now the XM industry is being professionalized through this new organization in the same way that most other industries have been, and we are thrilled to be partnering with Fusion Event Staffing at our launch.”
“We see the potential in professionalizing this unique workforce with the AAEP,” said Jane Gentry, Fusion CEO. “Our clients don’t want to entrust their brand’s image to just anybody – they want professionals who will represent them well, which is why we’re proud to be leaders in taking this first step.”
Fusion Event Staffing provides experiential excellence through a proprietary W2 Employee Platform. Powered by a nationwide database, Fusion hand-picks and personally interviews Ambassadors to ensure the ideal fit for its clients’ programs. As one of the pioneers in converting to the W2 Employee Model, Fusion has worked to reduce the risk of the stressful, costly, and time-consuming co-employment risk and unemployment fines.
The American Association of Event Professionals is the professional organization uniting the workers in the Experiential and Event Marketing Industry.
Providing training, accountability, professional development and networking, the AAEP is legitimizing the workforce in XM.
For more information visit https://eventprofessional.org
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