Share An Ice Cold Coke Tour
Share an Ice Cold Coke Tour is a fun, unique and amazing sampling activation designed to expand, enhance and produce brand excitement and visibility by presenting consumers with their very own personalized Coca Cola cans!
2 Managers, 1 Assistant Manager and 12-15 Brand Ambassadors per day.
47 cities across the US with a total of 95 event days.
An intensive week-long training program, reinforced with training manuals reviewed and presented to BA's via email prior to activation - and additional onsite training the first day of each activation.
Over 221,000 Personalized Coke cans were distributed and 574,000 samples of Ice Cold Coca Cola were shared with a smile by excited, happy, outgoing, trained and engaged Ambassadors.