OMEGA PGA Championship
A high-profile program designed to drive brand awareness leveraging a partnership with the PGA to introduce patrons to the OMEGA brand throughout various areas in the tournament. BA’s welcomed guests into the space and assisted with the golf chipping activation, greeted VIP guests, and assisted OMEGA staff as needed. Astronaut performers were stationed at various areas on the golf course throughout the week to take photos, engage guests, and assisted with a social media video shoot.
- 2 Local Market Managers
- 3 Mascot Performers
- 10 Brand Ambassadors
Charlotte, NC – Quail Hollow Club
Training took place in advance of the event at the Ritz-Carlton and was conducted by OMEGA executives. Additional training was conducted by the OMEGA team for those who were working in the hospitality chalet.
The client was very pleased with the overall success of the event, presenting a significant focus on precision & employing exceptional staff to ensure an incredible interaction with consumers.