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Microsoft MLS Program

Results

Microsoft MLS Program


Product Demonstration

Major League Soccer Games across the US for a period of 4 months to engage with consumers & showcase the Windows 8 program and Microsoft Tablets. Staff encouraged consumers to play with the apps and get a feel for the programs.

Staff:

50-100 staff per city, per day

Locations:

9 Major Markets across the country; 4 to 5 activations per Market. KC activations everyday for a week surrounding the All Star Games

Training:

4 Hour Training session prior to event; included tablet 101 and navigation of multiple apps.

Results:

Daily quotas of over 2,500 impressions were exceeded in each market