Microsoft MLS Program
Major League Soccer Games across the US for a period of 4 months to engage with consumers & showcase the Windows 8 program and Microsoft Tablets. Staff encouraged consumers to play with the apps and get a feel for the programs.
50-100 staff per city, per day
9 Major Markets across the country; 4 to 5 activations per Market. KC activations everyday for a week surrounding the All Star Games
4 Hour Training session prior to event; included tablet 101 and navigation of multiple apps.
Daily quotas of over 2,500 impressions were exceeded in each market