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Dewalt Tools

Results

Dewalt Tools

2 Year Agency Partner

Overview: Experienced, bilingual “tool savvy” ambassadors engaged consumers to introduce the Dewalt product line and to drive local store sales.

Staff:

1 bi-lingual brand ambassador per day

Locations:

12 cities that ran 3 days per week running October - December

Training:

2 day onsite training at the Dewalt headquarters

Results:

A total of 222 events in 4 months
More than 16,000 customers attended the events
12,500 tool demonstrations
11,000 meals served