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Coca-Cola Holiday Caravan Tour

Results

Coca-Cola Holiday Caravan Tour


Sending cheer across the country, experienced Brand Ambassadors presented sampling opportunities throughout the 28 week holiday season (136 event days) bringing smiles and the holiday spirit to target audiences during this special time of year.

Staff:

12 Trucks with 24 Certified Drivers & Tour Managers, & 2 Experienced Brand Ambassadors presented at each location.

Locations:

240 event activations @ 149 cities nationwide; 5 days a week.

Training:

Highly-selective recruiting process, enhanced by weekly conference calls to review program parameters, updates and goals.

Results:

842,000 Event Experiences!