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How to Utilize Event Marketing in the Health Industry

July 25, 2018  |  Leave a comment

Health brands have seen incredible benefits from event marketing. In the health industry, consumers often need to engage with a product or service before purchasing anything. Through providing samples and demonstrations, we’ve seen higher sales and more brand loyalty. With our 25 years of experience, we can confidently say that we can help make your health brand stand out with event marketing.

Here are some ways you can make your health brand stand out through event marketing:

Targeted Brand Awareness

Event marketing gives businesses a unique opportunity to raise their brand awareness. The most effective way to showcase a brand is by letting the consumer experience your products and services. This is especially true for the health industry. The key to this method, though, is targeting. Know where your audience is likely to show up. Know what types of installations to invite them to. Know where to meet them. This is only done through research and truly knowing your audience.

Consultations

For many brands in the health industry, personal consultations are a great way to show people how important your products and services are. Consumers don’t always know how much they need your brand until you show them. Brief consultations give you the opportunity to tell the consumer why your brand will make a difference in their life.

Brand Partnerships & Social Media

Most health brands serve the same purpose of making people healthier and making life better! Partner with other brands to make your brand more visible. Find an organization that has a product or service in the same area of health. An example of this would be a dermatology brand partnering with a skin cancer organization. Both brands can work together to raise awareness and promote their services.

A great way to go about this is by promoting your partnership on social media. A unique hashtag can give people the opportunity to share what your brand partnership is doing for people. At events, have a photo booth with your hashtag on display and print out pictures of people that have posted pictures with your hashtag!

Influencer Engagement

Influencers go a long way in drawing people to your event. Find out what people have a large following on social media that would make sense to promote your health brand. Get these influencers to post about events that your brand is hosting or events that you will be at and have them come to the event. This will raise brand awareness and is sure to make your event a success. Learn more about the impact of influencer engagement here.

Put On Your Own Events

For the health industry, these ideas are great ways to implement event marketing into your marketing strategy. The most important thing is that you have the right staff to make it a success. That’s why we’re here! We’d love to chat with you about how we can work together to put on some incredible events. Get in touch with us here.

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