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Category Archives: Event Tips & Tricks

Why You Should Utilize Experiential Marketing in the Insurance Industry

July 11, 2018  |  Leave a comment

The insurance industry is full of competition. From insurance giants to the armies of local agencies, your marketing techniques need to be fierce to stand out. It’s easy to go unnoticed using purely digital marketing tactics. That’s why experiential marketing in the insurance industry can be a game-changer when it comes to getting clients on...

3 Auto Experiential Marketing Activations You Can Learn From

June 20, 2018  |  Leave a comment

We have staffed thousands of events over the last 25 years in business, and through these we have seen experiential marketing activations work. It creates relationships and trust between brands and consumers. Experiential marketing has also changed a lot – trends come and go, digital and social marketing entered the scene, and consumers have more...

Why Entertainment Brands Should Utilize Influencer Marketing

June 6, 2018  |  Leave a comment

Experiential marketing is one of the most exciting and tangible marketing efforts you can do as a brand in the entertainment industry. It allows you to connect your brand to consumers. Events can improve brand awareness and relationships with consumers while creating memorable experiences for everyone involved. Imagine, then, the possibilities of combining influencer marketing...

4 Creative Ideas for your Next Experiential Event

May 16, 2018  |  Leave a comment

Experiential events are all about connecting with consumers and creating a relationship with them. It’s about engaging with consumers while also promoting or selling your brand, and that will never change. But 2018 is bringing us a world of new technologies. It continues to get harder and harder for brands to create unique experiences and...

Top 6 Event Marketing Tools To Make Your Life Easier

May 9, 2018  |  Leave a comment

A successful event has a lot of moving parts, but there are many event marketing tools that can make your life a lot easier. From organization to time-saving event marketing tools, automating some of your tasks and processes gives you the ability to focus on what you need to succeed. Using the right technology in...

The 3 Most Common Experiential Marketing Mistakes

April 25, 2018  |  Leave a comment

There are many factors that come into play when planning an experiential event. And more steps means more room for mistakes. Critical campaign elements are often missing from events, and when it comes to experiential marketing, it’s all in the details. We’re outlining the most common experiential marketing mistakes we have seen people make. Read...

Why You Need a Post-Event Evaluation

April 18, 2018  |  Leave a comment

Your event ends and all you want to do is put your feet up and relax. Not so fast! After an event is over, it is vital to do a post-event evaluation, but it’s something so many people neglect. You’ve planned this event for months, shouldn’t you be sure the event reached its goals? A...

The Power of Passion

August 23, 2016  |  Leave a comment

Most of us get excited about connecting with people and solving a problem. It’s easy to lose sight of your vision when we face the day-to-day obstacles to achieve success. And it often becomes even more difficult when your event staff do not fully understand your program goals, or relate to your client’s expectations. Does...