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Category Archives: Event Marketing

Why Event Marketing Is The Future of Retail

August 22, 2018  |  Leave a comment

More than ever, people are choosing to buy experiences over material items. For anyone in retail, an industry where material items are the focus, this can be a challenge. However, there is still hope for brick-and-mortar stores! The key to success in retail is event marketing. By using event marketing, or experiential retail, retailers are...

Why Event Marketing and Sports are a Winning Team

August 8, 2018  |  Leave a comment

There is a sport for (almost) everyone – from NFL to NASCAR, NHL to MLB, Kentucky Derby to NBA. Sports are fun because they are always an experience for fans. And that experience goes beyond the touchdown or homerun. This Washington Post article says these sports “help fill the need we have to connect with...

3 Reasons Experiential Marketing is a Great Way to Connect with Consumers

June 13, 2018  |  Leave a comment

Experiential marketing continues to see significant growth year after year. Why? Because it creates a physical connection between brands and potential consumers. The effectiveness of face-to-face marketing shows that people still have a strong desire for offline engagement. They crave that interaction and the relationships. Three reasons why experiential marketing continues to be a great...