75-200 Brand Ambassadors per event day
17 locations across the U.S. x 2 event days
Training done on-site the day of the event
TOUGH MUDDER EVENT SERIES
Event staff were hired to work different stations at this fun obstacle race. Stations included registration, bag drop, water, merchandise tent, etc.
How Tough Mudder Engaged More Than 250,000 People
Successful event execution assisting 250,000+ participants
The sports industry is competitive and you need engaged and outgoing ambassadors.
2 managers, 1 assistant manager, and 12-15 brand ambassadors per day
47 cities across the U.S. with a total of 95 event days
Training manuals distributed via email prior to activation and on-site training on the first day of each activation
SHARE AN ICE COLD COKE TOUR
Outgoing and engaged ambassadors are necessary in the beverage industry.
A fun and unique sampling activation designed to expand, enhance, and produce brand excitement and visibility by leaving consumers with their own personalized Coca-Cola cans!
Over 221,000 personalized Coke cans were distributed and 574,000 samples of ice cold Coca-Cola were shared with a smile by happy, outgoing, and engaged ambassadors
Coca-Cola Distributes New Product To More than 200,000 Consumers
"All of our Ambassadors were AWESOME! They followed instruction, took initiative, kept their cool when things heated-up, and jumped in to help when they had down time. I am very impressed!"
- Kelly, Blue Book Network
Multiple Whole Foods Markets across the US
Male and Female brand ambassadors
Reviewed training documents prior to event and
More than 2,000 Barnana Brittle Products Sold
98 demos executed with 14,730 customer impressions and 2,030 bags of product sold
Your product only gets sold with engaging and happy brand ambassadors that encourage and inform consumers.
BARNANA BRITTLE SAMPLING
The goal was to promote Barnana product sales, distribute premiums, and capture consumer feedback.
50-100 event staff per city, per day
9 major cities, 4-5 activations per market
4 hour training session prior to event included tablet 101 and navigation of multiple apps
How Microsoft Engaged Thousands of MLS Fans
Daily quotas of over 2,500 impressions were exceeded in each market
Brand Ambassadors that live out your telecom or technology brand makes a difference.
Major League Soccer games across the U.S. for a period of 4 months to engage with consumers and showcase the Windows 8 program and Microsoft Tablets. Staff encouraged consumers to “play” with the apps and get a feel for the programs.
Looking for ideas for your next event?
Marvel Reaches Successful Market Launch
60-80 brand ambassadors, 2-3 weeks per city
Intensive interview process to ensure knowledge of brand & movie characters
Phoenix | DFW | San Diego
Mandatory on-site 4-hour training with conference calls to review training manual
One of the many successful launches in the entertainment industry
Successful market launch and PR wins
Incredibly high profile brand ambassador program presenting an 8-acre 3D interactive guest experience to bring the brand to life.
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