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Case Study: Share an Ice Cold Coke Tour

September 20, 2017  |  Leave a comment

We love joining forces with our client partners to manage amazing events across the country. Our brand ambassadors approach each event with a smile and an eagerness to promote the brand, and drive great results. The Share an Ice Cold Coke Tour was definitely one for the books.

The Share an Ice Cold Coke Tour is a fun, unique, and amazing sampling activation designed to expand, enhance, and produce brand excitement and visibility by leaving consumers with their very own personalized Coca-Cola cans!

We staffed this through a rigorous recruiting & interview process, presenting 2 managers, an assistant manager, and 12-15 brand ambassadors per day. We created amazing experiences in 47 cities across the US with a total of 95 event days.

An intensive week-long training program was designed and managed to drive the success of the program, further enhanced by branded instructional manuals presented & reviewed with brand ambassadors prior to the activation, coupled with onsite training the first day of each activation.

More than 221,000 personalized Coke cans were distributed and 574,000 samples of ice cold Coke were shared with a smile by our Brand Ambassadors (that’s a lot of Coke!).

We loved getting to work on this event and look forward to serving more brands with a smile. Need a team of eager brand ambassadors to represent your brand at your next event? We’d love to talk.

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