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Why Event Marketing Is The Future of Retail

August 22, 2018  |  Leave a comment

More than ever, people are choosing to buy experiences over material items. For anyone in retail, an industry where material items are the focus, this can be a challenge. However, there is still hope for brick-and-mortar stores! The key to success in retail is event marketing. By using event marketing, or experiential retail, retailers are...

Why Event Marketing and Sports are a Winning Team

August 8, 2018  |  Leave a comment

There is a sport for (almost) everyone – from NFL to NASCAR, NHL to MLB, Kentucky Derby to NBA. Sports are fun because they are always an experience for fans. And that experience goes beyond the touchdown or homerun. This Washington Post article says these sports “help fill the need we have to connect with...

How to Utilize Event Marketing in the Health Industry

July 25, 2018  |  Leave a comment

Health brands have seen incredible benefits from event marketing. In the health industry, consumers often need to engage with a product or service before purchasing anything. Through providing samples and demonstrations, we’ve seen higher sales and more brand loyalty. With our 25 years of experience, we can confidently say that we can help make your...

The Microsoft MLS Program

July 18, 2018  |  Leave a comment

It’s always a privilege for us to get to help with major events in different cities across the country, and the Microsoft Major League Soccer Program was no different. Our brand ambassadors and product specialists always create meaningful experiences for the events they are working with. The Microsoft MLS Program was a great testament to...

Why You Should Utilize Experiential Marketing in the Insurance Industry

July 11, 2018  |  Leave a comment

The insurance industry is full of competition. From insurance giants to the armies of local agencies, your marketing techniques need to be fierce to stand out. It’s easy to go unnoticed using purely digital marketing tactics. That’s why experiential marketing in the insurance industry can be a game-changer when it comes to getting clients on...

3 Auto Experiential Marketing Activations You Can Learn From

June 20, 2018  |  Leave a comment

We have staffed thousands of events over the last 25 years in business, and through these we have seen experiential marketing activations work. It creates relationships and trust between brands and consumers. Experiential marketing has also changed a lot – trends come and go, digital and social marketing entered the scene, and consumers have more...

3 Reasons Experiential Marketing is a Great Way to Connect with Consumers

June 13, 2018  |  Leave a comment

Experiential marketing continues to see significant growth year after year. Why? Because it creates a physical connection between brands and potential consumers. The effectiveness of face-to-face marketing shows that people still have a strong desire for offline engagement. They crave that interaction and the relationships. Three reasons why experiential marketing continues to be a great...